Cross

Graphic Designer

During my time as in-house Graphic Designer for BPM Australia, I was in charge of all social, web and print assets for a portfolio of over 10 brands. One of which was Cross Australia, a leading stationery brand. Cross is known for their high quality and broad range of designs, catering for every customer. Therefore I aimed for these assets to be clean and professional yet somewhat playful and intriguing.

​

Working with the Marketing team we developed a social media strategy of a 3 tile grid to display the Cross portfolio in a stunning, cohesive way allowing us to draw focus to each range launch. We treated our Instagram feed as a catalogue, showing the products in a sophisticated and high quality way.