Ally

EDM & Web Design

This project is a case study for Ally Fashion, refreshing their aesthetic to be more relevant and stand out in the overpopulated accessible fashion market.

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For these designs I drew inspiration from competitors such as Glassons and Zara. My aim was to be clean and minimal with some playful accents such as the arches and type. The colour palette is based off the existing with a hint of a single key colour for each of the EDMs.